#WeAreRUA
Our Corporate Identity
Logo
It is a reflection of our essence, personality, and values. Both the logo and the RUA brand are interconnected, forming a composition that should not be altered in terms of its layout and size.
We take pride in our identity and want it to remain recognizable and consistent in all contexts. Therefore, we request that all collaborators and partners respect its usage guidelines.
Together, we will continue to build a strong brand true to our values.
Blue
Our identity marker
We have chosen blue as our representative color, present in both our logo and all our corporate communications. It symbolizes our seriousness, trustworthiness, and professionalism, serving as a constant reminder of our commitment to excellence and customer satisfaction.
#030B8D | Pantone 280 C
Orange
Our Signal of Strength and Creativity
This color represents our energy, creativity, and enthusiasm. It is an expression of our vitality, an emotional connection, and a sign that you are interacting with an energetic and passionate company. In other words, it represents our passion for delivering creative solutions.
#FA542B | Pantone 165 C
Our Iconography
We have created a wide range of carefully designed pictograms to effectively convey our messages. We have adapted them to different sizes, such as 24px, 32px, and 64px, so they can be used in various contexts without losing readability and clarity.
We want our users to quickly interpret the message we aim to convey, without any extra effort.
Our brand reflects a commitment to innovation and disruption.
© 2023 Rua Assistance
