By Valentina Hoffman, Marketing Manager at Grupo RUA As is well known, when crafting a robust marketing strategy, we must have a deep understanding of

By Valentina Hoffman, Marketing Manager at Grupo RUA In a social and cultural climate that demands greater transparency from companies, an increasing number of them

When I joined Grupo RUA in 2020, tasked with managing the Technology department, the first thing we did was conduct an analysis of the overall

By Florencia Romano, Country Manager at Grupo RUA Uruguay There are several theories and authors that define what leadership is, what it takes to be

The world is changing. Digital transformation is a reality we can no longer escape. Businesses need to be disruptive, rethink their models to meet new