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Grupo Rua introduces Onírica, its Communication and Marketing agency specializing in digital campaigns, social media, community management, graphic design, web development, and more.
Onírica Creative Studio was founded a year and a half ago as Grupo Rua’s marketing and communication agency. It emerged from the need to organize and work on its business units’ projects independently.
They already have 10 clients in their portfolio and plan to expand to Argentina and Paraguay. “Our purpose is to help companies grow and establish themselves in the market through innovative strategies in marketing, communication, and graphic design,” explains Valentina Hoffman, Marketing Manager of Grupo Rua.
Through a close relationship with their clients, Onírica, whose name alludes to fulfilling each project’s digital dream, offers a diverse range of services. Digital campaigns, social media, community management, graphic design, and web development are just some of the services offered by the studio.
“We are 100% focused on the client’s objectives, and we take care of their investments and digital strategies as if they were our own,” adds Hoffman. She also explains that each of their clients “is always at the center of all decisions.” Therefore, each strategy is created based on constant dialogue with them to enhance their business.
Their work culture is defined by commitment and the diversity of their team members. “We have a young and professional team, made up of specialists in marketing, e-commerce, and communication, as well as designers and web developers, who complement each other to bring out the best in each project,” says Agostina Magrini, Communications Manager at Grupo Rua.
While Onírica originally emerged as Grupo Rua’s in-house agency, over time and through their dedicated teamwork, they decided to transfer their knowledge and experience to other companies.
Onírica Creative Studio is currently in a phase of expansion and internationalization. “We are in meetings with potential clients in Argentina and Paraguay because wherever Grupo Rua goes, we go too,” says Magrini. On a local level, she comments, “We want to continue reaching clients, and we have a fairly comprehensive mindset because we work with different types of companies to make the most of their digital strategies.”
Fact
Grupo Rua Business Units Grupo Rua is a solid business group that, thanks to its various business units, offers a powerful value proposition and positions itself as a true strategic partner. Some companies that are part of the group include RUA Asistencia, RUA Assistance, RUA Auxilios, ServiciosYa!, Mashkady, Coopera Innovation Hub, and Onírica.
