In 2020, we established our presence in the Guaraní nation, convinced of its great potential to contribute with our services to benefit local clients and their users. From the offices at the World Trade Center in Asunción, we are currently developing our comprehensive value proposition.
We spoke with Pablo Puyol, Country Manager of Grupo RUA in Paraguay, about the milestones of these initial months of operation.
“With a strong commitment, we navigated through the end of 2020 and the beginning of 2021 with RUA Asistencia, achieving a successful phase of awareness among major insurance companies, financial institutions, cooperatives, and retail organizations with the introduction of innovative services and technology. This has allowed us to move forward in contractual phases for various offerings in our portfolio. Likewise, ServiciosYa! is advancing in negotiations for its first B2B contract in the region with a large chain of home appliances and household goods,” says Pablo.
Developing an Ecosystem
One of the main characteristics of our business is having an ecosystem of providers that enables us to deliver our value proposition to companies that place their trust in us, maintaining high-quality standards.
In this regard, and thanks to the tremendous effort of the local team, we have built a robust network of providers, consisting of over 200 top-quality services available nationwide. This network is growing steadily and offers the broadest vehicle coverage, even in the most remote areas of the country, encompassing home services, healthcare, emergencies, legal services, and more.
“These capabilities, combined with our technology, transparency in performance indicators, and strength in operational processes, allow us to confidently state that we are a reliable and solid alternative today for Paraguayan companies interested in offering differentiated services. We provide peace of mind to local users and those traveling through the country from other regions,” affirms Puyol.
In a challenging market environment due to the health situation and high competition, we are receiving an excellent reception with a comprehensive, appealing, and serious proposition. We have even received a consultancy request from a local company ranked in the top 3 in the insurance sector.
With a focus on achieving the goals set for various business units and leveraging the combination of our experience and the local team’s knowledge of the Paraguayan market, we will continue to bring our extensive value proposition closer and add more and better business allies in the coming months.
