The challenges of B2B Marketing
By Valentina Hoffman, Marketing Manager at Grupo RUA As is well known, when crafting a robust marketing strategy, we must have a deep understanding of our target audience. Depending on…
Organisational Communicators as Strategic Partners
By Valentina Hoffman, Marketing Manager at Grupo RUA In a social and cultural climate that demands greater transparency from companies, an increasing number of them are choosing to incorporate professionals…
Microservices: Agility and scalability for business
When I joined Grupo RUA in 2020, tasked with managing the Technology department, the first thing we did was conduct an analysis of the overall state of technology areas within…
Being leaders in times of change
By Florencia Romano, Country Manager at Grupo RUA Uruguay There are several theories and authors that define what leadership is, what it takes to be a "good leader," and what…
How to Innovate and Succeed Without Trying
The world is changing. Digital transformation is a reality we can no longer escape. Businesses need to be disruptive, rethink their models to meet new market needs, and adapt to…
