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In 2020, amidst the pandemic, RUA Asistencia landed in Paraguay with an innovative value proposition for the local market. After nearly two years of prioritizing the establishment of a network of over 300 providers across the country and the consolidation of the local office, they now serve significant clients in the insurance, financial, and healthcare sectors.
With a 24/7 operations center, they offer services such as roadside assistance, international travel assistance, home services, and an extensive range of healthcare benefits.
The company continues to grow in the country, adding new clients, and plans to onboard new employees in the coming months.
Business Allies
RUA Asistencia positions itself as a strategic business partner by helping its corporate clients retain and engage their members, enhancing their value proposition with benefits and assistance services.
Diego Sayanes, founder and CEO of Grupo RUA, emphasizes the importance of creating solutions that address people’s real needs. He comments, “Only in this way will users make use of the services and perceive the added value we aim to provide, which is crucial in an era where assistance services play a central role in people’s lives.”
100% Digital Experience
RUA Asistencia leverages cutting-edge technology to make the user experience, from requesting a service to rating it, 100% digital.
“We embrace omnichannel as a means of contact, allowing us to reach people with diverse profiles and needs. We offer web applications, social media, WhatsApp chatbots, as well as our telephone center for those who prefer to access our services in this way,” emphasizes Sebastián Narancio, the group’s commercial director.
“We give users the ability to monitor real-time information about the requested service. This means they can know at all times where the professional is located, their personal details, or communicate via video call if they need to ask any questions. Additionally, users can digitally rate the service once the assistance is completed,” Narancio added.
RUA Asistencia has a management system that enables client companies to easily access real-time information about the services provided to their members. For Sayanes, providing transparent management with Key Performance Indicators (KPIs) serving the clients’ businesses is crucial and a significant differentiator compared to other companies in the market.
Over 10 Years of Experience
Since 2011, RUA Asistencia has been working with the leading companies in the region, including those in insurance, healthcare, finance, and cooperatives, among other industries. With subsidiaries in our country, Argentina, the United Kingdom, and its headquarters in Uruguay, the company plans to open new operations in other countries in Latin America and Europe.
To date, they have provided over one and a half million services for more than 60 companies with an excellent level of user satisfaction.
These years speak to the quality of the services they provide, as well as the innovation they have brought to the table, seeking new and better practices to adapt to societal changes and people’s demands. In doing so, they have positioned themselves as a strategic partner for all types of companies looking to strengthen their value proposition while developing new strategies to boost their growth.
