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In the year 2020, right in the midst of the pandemic, RUA Asistencia made its debut in Paraguay with a novel value proposition for the local market. After nearly two years of focusing on building a network of over 300 providers throughout the country and consolidating the local office as a top priority, they now serve significant clients in the insurance, financial, and healthcare sectors.
With a 24/7 operations center, they provide services such as roadside assistance, international travel assistance, home services, and a comprehensive package of healthcare benefits.
The company continues to expand in the country, acquiring new clients, and plans to onboard fresh talent in the upcoming months.
Business Allies
RUA Asistencia positions itself as a strategic business partner by aiding its corporate clients in retaining and engaging their members, enhancing their value proposition with benefits and assistance services.
Diego Sayanes, founder and CEO of Grupo RUA, underscores the importance of creating solutions that address real people’s needs. He comments, “Only in this way will users make use of the services and perceive the added value we aim to provide, something that is of vital importance in an era where assistance services play a central role in people’s lives.”
100% Digital Experience
RUA Asistencia leverages cutting-edge technology to ensure that the user experience, from service request to rating, is entirely digital.
“We embrace omnichannel as a means of contact, allowing us to reach individuals with diverse profiles and needs. We offer web applications, social media, WhatsApp chatbots, as well as our telephone center for those who prefer to access our services in this manner,” emphasizes Sebastián Narancio, the group’s commercial director.
“We provide users with the ability to monitor real-time information about the requested service. This means they can know at all times where the professional is located, their personal details, or communicate through video calls if they need to make any inquiries. Additionally, users can digitally rate the service once the assistance is completed,” Narancio added.
RUA Asistencia has a management system that allows client companies to easily access real-time information about the services provided to their members. For Sayanes, providing transparent management with Key Performance Indicators (KPIs) serving the clients’ businesses is highly important and a significant differentiator compared to other companies in the market.
Over 10 Years of Experience
Since 2011, RUA Asistencia has been serving the leading companies in the region, including those in insurance, healthcare, finance, and cooperatives, among other industries. With subsidiaries in our country, Argentina, the United Kingdom, and its headquarters in Uruguay, the company plans to establish new operations in other countries in Latin America and Europe.
To date, they have delivered over one and a half million services to more than 60 companies with an excellent level of user satisfaction.
These years not only speak to the quality of the services they provide but also to the innovation they have brought to the table, seeking new and better practices to adapt to societal changes and meet people’s demands. In doing so, they have positioned themselves as a strategic partner for all types of companies looking to strengthen their value proposition while developing new strategies that boost their growth.
