By Claudio Mouro, Country Manager Argentina
As we navigate the process of internationalization, Argentina stands as one of our primary target markets.
Located in Buenos Aires, we have a team dedicated to strengthening the network of service providers that have joined our network across the country. We also have a sales team that is forming partnerships with significant players in the local industry, replicating our culture of innovation, business creation, and employment opportunities within the sector.
Argentina boasts several factors that position it as a strategic market for the development of our business. It offers a high quality of life, a predominantly young population with excellent education. We are aware of its privileged position in startup birthrate rankings and talent valuation, which further motivates us to continue with our expansion project.
Being a member of Mercosur brings us commercial and legal benefits, facilitating free trade with our neighboring countries. Buenos Aires, as the primary business hub in the region, has experienced significant growth over the past decade.
Regarding the insurance market, Argentina is home to over 190 insurance companies. This presents a tremendous opportunity for RUA, allowing us to offer our wide range of services (Home, Vehicle, and Personal Assistance, among others) with the backing of over 10 years of experience working with leading companies in Uruguay.
Under the leadership of our local Country Manager, Claudio Mouro, we aim to bring our service offerings to local corporate clients, primarily in the insurance, financial, and healthcare sectors. These clients will find in RUA a strategic partner to add value to their business, enhance customer loyalty, and increase the company’s profitability.
